Problem: Develop a system of promotional materials for Market Days, a weekly event organized and hosted by UNF’s Student Union. Market Days is an outdoor marketplace of local vendors that allows students to discover the artisan community.
Solution: Organic lines and natural elements emphasize the handmade qualities of the vendors’ products. The orange and yellow poster is to be displayed during the spring semester, while the blue poster is for fall. The overall feeling is welcoming and engages the students.
Elements: Seasonal posters, canvas shopping bag, promotional flyers