Creative Director & Commercial Artist
Easy eats
Problem: Create branding for a Food Network campaign aimed at young adults and college students who may be first-time cooks or unfamiliar with the culinary world.
Solution: Bold colors and hand-lettering establish a friendly, approachable vibe for Easy Eats. The verbiage of the the recipe cards is casual and age-appropriate. A short, fast-paced promo video also captures the attention of the digital-minded generation while showing that cooking can be quick, fun, and fit easily into the college lifestyle.
Elements: Promotional motion piece, recipe cards